tag:blogger.com,1999:blog-2762200798644980492024-03-22T06:00:40.314+09:00Journey of MessageLeafThis blog shows the progress of MessageLeaf, a new website tool launched in Jul, 2012, and my personal view on specific social or business issues.
I hope the blog will generate “Insight, Impact, and Trust” among readers.acesuzukihttp://www.blogger.com/profile/03102106105697985933noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-276220079864498049.post-67816306971139332172013-03-11T20:01:00.000+09:002013-03-11T20:03:45.762+09:00Three things I learned from the Tohoku Earthquake<br />
It has been two years since the earthquake and Tsunami hit the east part of Japan in 2011. I have experienced two big earthquakes in my life. One was Hanshin-Awaji in 1995, and the other this in 2011.<br />
I’ve been fortunate enough to live through these earthquakes, however millions of peoples’ lives have seriously been changed because of the two earthquakes. Some lost their lives, some lost their love ones, some lost their homes, and some lost their jobs.<br />
<br />
There are three things I’m sure to say through these experiences.<br />
One is that we really can’t expect what will happen in the future, and those events can be totally uncontrollable. Nothing can be 100% sure. It is therefore a good idea to avoid too much concentration of our assets.<br />
<br />
Secondly, we are facing so many risks consciously or unconsciously, and the sensitivity towards those risks varies a lot. I learned it through the past two years especially from the argument with the risk of radiation. My wife and I have very different views especially on this matter, and it is almost impossible to close the gap. Through tons of discussions, I came to respect her view and her will to move out of Tokyo for the sake of our daughter even though my personal view is different. It is sometimes wise not to try to change someone’s mind but to find a way to cope with it.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj64XhDtacp23SbFMzJDtsQctgk7N6uND81uvq_gUDLBHUttqriF_oEGL3SN5y_4tRjZ9XYZUPjB-fVWqRkoL8Gi80YCaoTquLgMHxa2r8UXZQiMZd9sXV0o046Q6qQquMhoSyjCu89cSUM/s1600/Fukkou.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj64XhDtacp23SbFMzJDtsQctgk7N6uND81uvq_gUDLBHUttqriF_oEGL3SN5y_4tRjZ9XYZUPjB-fVWqRkoL8Gi80YCaoTquLgMHxa2r8UXZQiMZd9sXV0o046Q6qQquMhoSyjCu89cSUM/s320/Fukkou.jpg" width="320" /></a></div>
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Lastly, it is much healthier for us to focus on what we are doing than on unknown risks. Being cautious is sometimes smart, but being worried is not productive. Life is short, so let’s focus on making the world better. That should be the best tribute for those who suddenly lost their lives in the earthquake. The pic above is from Kamaishi city and it says, "We'll make this town better than before!"<br />
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May peace come for everyone tonight whose life has been affected by the earthquake.<br />
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acesuzukihttp://www.blogger.com/profile/03102106105697985933noreply@blogger.com0tag:blogger.com,1999:blog-276220079864498049.post-90827162875749811342013-02-18T15:32:00.000+09:002013-02-18T15:50:43.446+09:00MessageLeaf @ SF JapanNight<br />
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">We participated in the pitch contest at <a href="http://jp.startup-dating.com/2013/02/sf-japan-night-semi-final" target="_blank">“SF Japan Night SemiFinal”</a>. The following is my 5 min presentation
slide then. The competition was to pick the
6 finalist teams among 17 to go to SF.
We could not make it although I have nothing to regret with my
presentation.<o:p></o:p></span></div>
<iframe allowfullscreen="" frameborder="0" height="356" marginheight="0" marginwidth="0" mozallowfullscreen="" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/16594713?rel=0" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" webkitallowfullscreen="" width="427"> </iframe> <br />
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<strong> <a href="http://www.slideshare.net/acesuzuki/messageleaf-presentation-sf-japannight-semi-final" target="_blank" title="MessageLeaf presentation @sf japannight semi final">MessageLeaf presentation @sf japannight semi final</a> </strong> from <strong><a href="http://www.slideshare.net/acesuzuki" target="_blank">Eisuke Suzuki</a></strong> </div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><”Real Fight” - Lovely nature of the competition><o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">In the real business world, it sometimes matters who you know and
where you belong to more than what you know and what you do. However, this competition cares what you do,
why you do, and how much you look promising.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">It was more like going into a real fight of 5 minutes 1 round boxing
match, and I loved this format. You
would be literally shut up if your presentation went even 1 second beyond 5
min. This is much harder than giving a 1
hour speech.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">I was so nervous that I felt my stomach ache when I came back to
my seat after finished my presentation. I
had not had such an experience.<o:p></o:p></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7BpOcBR99jR0VVdYRIUXehVgIvK5E-A0GTO0TCGn0BlI8S0z6RFe843C6GZecbmtKqNqRr11lwSI1UW17qLo4Q8gHwWN1RMZobjeq0HCwWPw-9pV4-MuZkRARRfqn2PrKq_hAFJol_0p9/s1600/%E5%86%99%E7%9C%9F+2013-02-09+15+08+01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7BpOcBR99jR0VVdYRIUXehVgIvK5E-A0GTO0TCGn0BlI8S0z6RFe843C6GZecbmtKqNqRr11lwSI1UW17qLo4Q8gHwWN1RMZobjeq0HCwWPw-9pV4-MuZkRARRfqn2PrKq_hAFJol_0p9/s320/%E5%86%99%E7%9C%9F+2013-02-09+15+08+01.jpg" width="240" /></a></div>
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<br /></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><Is MessageLeaf a Japanized service?><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">I talked to several judges to listen to what they thought about
MessageLeaf. The take home message was
that they liked it but felt it too “Japanized (Japanese specific)” and did not
think very scalable.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">As all the judges were foreigners and knew Japanese culture, it
is understandable that they thought being shy in front of others was Japanese
specific problem. Our hypothesis is that
there surely are many foreigners who are as shy as Japanese, not showing their
thoughts or feelings in the socialized tool such as comment field. Such shy folks are just invisible in this socialized
web community. We also think that even
for the people who are not shy, there surely are some moments that they prefer
1 on1 communication depending on the subject.
However, this can be proved only through accumulated facts. We need the results to show that this service
can truly be international.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<br /></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">As for the scalability, I think the definition of the term
matters here. MessageLeaf surely is not as
“scalable” in terms of # of users as many social tools. We value more the depth of messages than the
number of users as we think our users are on the same page. Such depth and meaningfulness of the
communication would result in a form of business. However, this also can be proved only through
accumulated facts.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<br /></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">It was great to know that people tend to think this service not
international or scalable, anyway. That
means we are not competing in an apparently sexy market, which is good as we
have good time to strengthen our service model.<o:p></o:p></span><br />
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><br /></span>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlCuxX-zomp25gqe2Qk3DbFoj8afaEurT0kAPUNjyco0Q886QwVg32_dZqEhOF4lPZn_Ozkko-t6kK5feTme1cnECjjLto1sc09bwiIwPvqaZ01-7UDeGzjA2lFnXZhbBizCCjGFNNqiV2/s1600/%E5%86%99%E7%9C%9F+2013-02-09+17+48+33.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlCuxX-zomp25gqe2Qk3DbFoj8afaEurT0kAPUNjyco0Q886QwVg32_dZqEhOF4lPZn_Ozkko-t6kK5feTme1cnECjjLto1sc09bwiIwPvqaZ01-7UDeGzjA2lFnXZhbBizCCjGFNNqiV2/s320/%E5%86%99%E7%9C%9F+2013-02-09+17+48+33.jpg" width="320" /></a></div>
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><br /></span></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Finally, it was a great experience to know that there still are
many promising Japanese startups who are young, highly motivated, with a
conscience. Most of them did a great
presentation in English, and showed good insights with their services or
products. You can see their services or
products here. <o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">I wish a great success in their next presentations to the finalists,
and would like to show my appreciation to btrax who held and managed this great
event!<o:p></o:p></span></div>
acesuzukihttp://www.blogger.com/profile/03102106105697985933noreply@blogger.com0tag:blogger.com,1999:blog-276220079864498049.post-35229822397641243382013-01-04T14:50:00.001+09:002013-01-04T14:50:28.005+09:00Emerge of "Global Middle Class" and the death of "Old Middle Class"<br />
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Happy New Year!!<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">We saw full of political events in 2012. U.S.A, China, Russia,
France, and Japan had major elections to choose our national leaders. All the developed countries (U.S., France,
and Japan) have been struggling economic downturn since “Lehman Shock”, and it
seems to be the downturn is not temporary but more structural. The leaders in these countries are in the same boat in a sense, but what is the real issue?<o:p></o:p></span></div>
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<span style="color: #454545; font-family: 'Trebuchet MS', sans-serif; font-size: 10.5pt; line-height: 19.5pt;">I was introduced an interesting book last year.</span><span style="color: #454545; font-family: 'Trebuchet MS', sans-serif; font-size: 10.5pt; line-height: 19.5pt;"> </span><span style="color: #454545; font-family: 'Trebuchet MS', sans-serif; font-size: 10.5pt; line-height: 19.5pt;">The book is “The Work of Nations: Preparing
Ourselves for 21st Century Capitalism” written by Robert B. Reich in 1991.</span></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<br /></div>
<iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm-jp.amazon.co.jp/e/cm?lt1=_blank&bc1=000000&IS2=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=acesuzuki0512-22&o=9&p=8&l=as4&m=amazon&f=ifr&ref=ss_til&asins=0679736158" style="height: 240px; width: 120px;"></iframe>
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<span style="color: #454545; font-family: 'Trebuchet MS', sans-serif; font-size: 10.5pt; line-height: 19.5pt;">Reich describes how the U.S. achieved the equality of wealth through
its high economic growth through 1950s, and that equality has been deteriorated
and “the death of middle class” has occurred through the globalization of
economy.</span></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<br /></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">I think that this returning of “disparity of wealth” in
developed countries essentially caused by “the global equalization of wealth”. What we have seen in “BRICs” is exactly what
have happened in U.S. in the 50s.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Let’s check if this statement holds through the analysis of annual
income distribution of U.S., Japan, China, and India using “Gapminder”.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; vertical-align: baseline;">
<span style="color: #454545; font-size: 10.5pt; mso-ascii-font-family: "Trebuchet MS"; mso-hansi-font-family: "Trebuchet MS";">(</span><span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">http://www.gapminder.org/downloads/income-distribution-2003/</span><span style="color: #454545; font-size: 10.5pt; mso-ascii-font-family: "Trebuchet MS"; mso-hansi-font-family: "Trebuchet MS";">)</span><span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Here is 1970.<o:p></o:p></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWIsuJAImSICR0rbSyAUKSICM4e6EJ2bzyq99j9naS9Lu2_mrbRYucjJEbcVfUmJPD2ZRnlrILgKYrYemEW8c4jJQtkbd1lwImZdh4zEdi_NrDFlOi0nnt9tIjXFVTrFaCW8g34ttMQNoZ/s1600/Income+dist+1970.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWIsuJAImSICR0rbSyAUKSICM4e6EJ2bzyq99j9naS9Lu2_mrbRYucjJEbcVfUmJPD2ZRnlrILgKYrYemEW8c4jJQtkbd1lwImZdh4zEdi_NrDFlOi0nnt9tIjXFVTrFaCW8g34ttMQNoZ/s320/Income+dist+1970.jpg" width="320" /></a></div>
<span style="color: #454545; font-family: 'Trebuchet MS', sans-serif; font-size: 10.5pt; line-height: 19.5pt;">In 1970, both China and India were very poor with the annual
income distribution concentrated around a bit less than 1000 dollar. The U.S. seems to have thick “middle class”
concentration around 20K dollar level.
Japan surprisingly had the most “unequal” distribution among these four
countries.</span></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">In 1985, we see centralization and growth of income in Japan.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfle3o1ljsOpekglONikBfdvO1hc-NV2Ycvo8l9OFHEj__gS8Jv1UGca9npdNg9zzUwIYt4dY8cCRKs_2KsvaIkg7Wn0X0LvgotZaIgyU3nDog9pj9fagWx00Rp_mM5izfB0d7LSEfy1zK/s1600/income+dist+1985.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfle3o1ljsOpekglONikBfdvO1hc-NV2Ycvo8l9OFHEj__gS8Jv1UGca9npdNg9zzUwIYt4dY8cCRKs_2KsvaIkg7Wn0X0LvgotZaIgyU3nDog9pj9fagWx00Rp_mM5izfB0d7LSEfy1zK/s320/income+dist+1985.jpg" width="320" /></a></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">The next graph is year 2000.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKJ4G8RyjyGaE7SlefqZlUJ9U_GOXdvnOGHilelKapNcrvJ7Ukp0Dz6mIjyXKvuY3KMTDk4YXosZnw38JUzFxZVsBjT2Y-nv7i88ohNfBaplQi5t8AG4zTPYSX4izEEVLjwwb6fX4wO_HV/s1600/income+dist+2000.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKJ4G8RyjyGaE7SlefqZlUJ9U_GOXdvnOGHilelKapNcrvJ7Ukp0Dz6mIjyXKvuY3KMTDk4YXosZnw38JUzFxZVsBjT2Y-nv7i88ohNfBaplQi5t8AG4zTPYSX4izEEVLjwwb6fX4wO_HV/s320/income+dist+2000.jpg" width="320" /></a></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Japan accomplished its “the middle class centralization” at this
stage. The income is normally distributed
with high concentration at 20-30K dollar.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Meanwhile, China and India started catching up the tails of the
U.S. and Japan, and a mini concentration started to be shown at the level just
below 10K which is “right shoulder” of the distributions of China and India. The U.S. used to be normally distributed, but
it started showing some concentration at just below 10K level which is “left
shoulder” of its distribution. I think
the new but small concentrations at just below 10K at this point are “the new
global middle class”.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">It is a pity that I couldn’t figure out how to generate the
graph of 2010, but I firmly believe that the total distributions of China and
India shifted toward right to catch up the U.S. and Japan, and the
concentrations at around 10K level become even clearer.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">The thing is that this
trend is very irreversible, changing the current social system to
fit with the new form of income distribution is the real issue for the political leaders of "developed countries". <o:p></o:p></span></div>
acesuzukihttp://www.blogger.com/profile/03102106105697985933noreply@blogger.com0tag:blogger.com,1999:blog-276220079864498049.post-31803661506377463072012-12-24T16:41:00.002+09:002012-12-24T16:42:32.491+09:00Official Launch of English Version of MessageLeaf<br />
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Merry X’mas!!<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Surprisingly, it has already been 4 months since I updated this
English blog. <o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">We have improved the UI of MessageLeaf in many aspects in this
period including major design change of the website. The official launch of Japanese version was
done on Oct.10, and now we are happy to announce that our English version is
officially launched.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<br /></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><Front Page and Account Management Page><o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">As you can see, our front page (http://en.messageleaf.jp/) is fully
renewed as shown below. <o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL8DaR99qvaaw9KVcoMIm9d_7Y15AN1OKn8MAjGLI03vIxw1o72-bdEM89XbP5QLA2ahOlE8cPybdbMmcnqQDfdL8oFzWaAFolY99jpcC-RbsNrUAJBzchLiT1bEP8Hm5bLuVJ-SyjoAeg/s1600/front+page+(en).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL8DaR99qvaaw9KVcoMIm9d_7Y15AN1OKn8MAjGLI03vIxw1o72-bdEM89XbP5QLA2ahOlE8cPybdbMmcnqQDfdL8oFzWaAFolY99jpcC-RbsNrUAJBzchLiT1bEP8Hm5bLuVJ-SyjoAeg/s320/front+page+(en).jpg" width="320" /></a></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<br /></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">We also made the account management page fully available
in English, which enables any English bloggers or website owners to set up
MessageLeaf on their sites by themselves.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuJIzW3gCnPvhYiHez9evlPtpWtgadtnIFhFjUHk-VqY-6ecjQ_PVYqWwMyJqQGLzAHZ_mrfQSk76it25MlcbKM0fPC3X7d2IpJ2kWg-hdfW-t8tZg0xEuSyZS1g8XhXOM9t2L9idvcW8F/s1600/www%E7%94%BB%E9%9D%A2(en).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuJIzW3gCnPvhYiHez9evlPtpWtgadtnIFhFjUHk-VqY-6ecjQ_PVYqWwMyJqQGLzAHZ_mrfQSk76it25MlcbKM0fPC3X7d2IpJ2kWg-hdfW-t8tZg0xEuSyZS1g8XhXOM9t2L9idvcW8F/s320/www%E7%94%BB%E9%9D%A2(en).jpg" width="320" /></a></div>
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<br /></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><Newly applicable blog services><o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">We have made MessageLeaf applicable to all the main 3 blog
services in English. Those are
WordPress, Tumblr, and Blogger. Covering
the “big 3”, we expect around 200 mil blog owners have become our potential users.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Although we can set MessageLeaf both on Tumblr and on Blogger in
normal form, WordPress.com is exception as it does not allow sidebar
customization. Coping with this problem,
we created new button instead of popup gadget for WordPress.com blogs. The button, if appropriately set, would look
like the following picture.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgke3zCpjQC9hhqeZc04E3k6YQH45eHJWIkTN_kOFiMgVwUBfsMYNIim8dsQOFTJa5J2RkMbpVmgqji77yAQLGTgcnN8_DAR10Mh4u-A8NBOWfyDTi00qBA0qXXP90p6g5Yo5xFtROlpyYm/s1600/wordpress+pic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgke3zCpjQC9hhqeZc04E3k6YQH45eHJWIkTN_kOFiMgVwUBfsMYNIim8dsQOFTJa5J2RkMbpVmgqji77yAQLGTgcnN8_DAR10Mh4u-A8NBOWfyDTi00qBA0qXXP90p6g5Yo5xFtROlpyYm/s320/wordpress+pic.jpg" width="320" /></a></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<br /></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><Virtual Cycle to go global><o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">As shown in our vision and mission, we hope many blog owners
will set up MessageLeaf on theirs sites so that they will have feedback otherwise
unheard, and will be encouraged to make yet another good entry. We feel this kind of virtual cycle has
already started in Japan, and are very sure that the same thing will happen all
over the globe. <o:p></o:p></span></div>
acesuzukihttp://www.blogger.com/profile/03102106105697985933noreply@blogger.com0tag:blogger.com,1999:blog-276220079864498049.post-31614385526627418852012-08-14T18:52:00.000+09:002012-08-14T18:52:02.163+09:00User experience of MessageLeaf<br />
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<span style="background-color: white; color: #454545; font-family: 'Trebuchet MS', sans-serif; font-size: 10.5pt; line-height: 19.5pt;">Having been a month and half since the launch, more than 140
users have started using MessageLeaf in Japan.</span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Here are some feedbacks from our early users.<o:p></o:p></span></div>
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<br /></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">< from web owners ><o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 21.0pt; margin-right: 0mm; margin-top: 9.6pt; mso-list: l0 level1 lfo1; text-indent: -21.0pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: Wingdings; font-size: 10.5pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">“I surely got many more “leaves” than “comments” on my new blog
post.”<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 21.0pt; margin-right: 0mm; margin-top: 9.6pt; mso-list: l0 level1 lfo1; text-indent: -21.0pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: Wingdings; font-size: 10.5pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">“The feedbacks through MessageLeaf are longer and deeper than
those of comments in the blog, Facebook, or Twitter. It naturally makes me feel write back a leaf
to them.”<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 21.0pt; margin-right: 0mm; margin-top: 9.6pt; mso-list: l0 level1 lfo1; text-indent: -21.0pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: Wingdings; font-size: 10.5pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">“It is actually more joyful than I expected to have a leaf from
others.”<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 21.0pt; margin-right: 0mm; margin-top: 9.6pt; mso-list: l0 level1 lfo1; text-indent: -21.0pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: Wingdings; font-size: 10.5pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">“One of the readers giving me a leaf told me that he knows me
since my previous job, and we finally agreed to have a lunch together through
our leaf communication. It is beyond my
imagination what MessageLeaf can do to me.”<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 21.0pt; margin-right: 0mm; margin-top: 9.6pt; mso-list: l0 level1 lfo1; text-indent: -21.0pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: Wingdings; font-size: 10.5pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">“I feel the timing of pop-up is too early for my readers.”<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<br /></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">< from readers ><o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 21.0pt; margin-right: 0mm; margin-top: 9.6pt; mso-list: l0 level1 lfo1; text-indent: -21.0pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: Wingdings; font-size: 10.5pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">“This is a new experience.
It feels different from mail or from SNS.”<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 21.0pt; margin-right: 0mm; margin-top: 9.6pt; mso-list: l0 level1 lfo1; text-indent: -21.0pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: Wingdings; font-size: 10.5pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">“The pop-up move from the bottom-right is just good.”<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 21.0pt; margin-right: 0mm; margin-top: 9.6pt; mso-list: l0 level1 lfo1; text-indent: -21.0pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: Wingdings; font-size: 10.5pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"> “If I see it on iPhone, MessageLeaf
is too annoying as the pop-up suddenly covers up all the screen.”<br />
<br />
<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: 9.6pt; margin-left: 0mm; margin-right: 0mm; margin-top: 9.6pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">All the feedbacks lead to our motivation and to the area of
improvement. For example, based on the last
feedback, we temporarily stopped the pop-up in smartphones or tablets, and
started re-designing for smartphones or tablets.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">We ourselves are the biggest user of MessageLeaf in terms of #
of leaves, and we are taking advantage of them.
I believe that creating services that one really needs is the best way,
and I am glad to see that MessageLeaf is becoming a great example.<o:p></o:p></span></div>
acesuzukihttp://www.blogger.com/profile/03102106105697985933noreply@blogger.com0tag:blogger.com,1999:blog-276220079864498049.post-83542827385933672912012-07-25T23:06:00.000+09:002012-07-25T23:06:23.694+09:00Lean Startup of MessageLeaf<br />
<OurTeam to be “lean”><br />
The team MessageLeaf is relatively small. The core team members are<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Yoshihito Kuranuki: Development Designer<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Shiro Fujiwara: Project Coordinator<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Teruo (Intel) Adachi: Chief Engineer<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Eisuke (Ace) Suzuki: Product Owner<br />
Although the above is our basic role, we often cover others’ roles very voluntarily. We are lean enough, but not too small to stop moving forward without one member.<br />
<br />
We basically are doing “Lean Startup”. Once assumption is well boiled down through discussions, we develop “MVP (Minimum Viable Product)”. We test those MVPs either among ourselves or small number of participants depending on the maturity of the product. Getting various kinds of feedbacks, we keep improving. <br />
<br />
<Two “Pivots” MessageLeaf has faced><br />
MessageLeaf has experienced a couple of “Pivots” so far. “Pivot”, a buzz word in Lean Startup, means a major direction change of the project.<br />
The first one was when I first met Yoshihito last autumn. At that time, the original idea was kind of a button in which the site visitors can decide on the amount of appreciation to the content. I remember Yoshihito said that blog owners do not write blogs to get points or something, and he did not think those owners would like to set that kind of button.<br />
I agreed, and through hot discussions, we generated a new idea of MVP that is a “Chrome extension” tool. If you use “Google Chrome” as a web browser, and set the tool, you can send your message to any website owners. We tested the ”Chrome Extension” version of MessageLeaf among us and my friends in the beginning of this year. After asking 15-20 of my friends to set up the tool, and watched how they reacted, out team felt the responses were not what we expected, so we decided to have a lunch party where the users or potential users at that time got together to talk through about their experiences or reactions. <br />
After the luncheon in March, we felt the need of “pivot”. One thing was that many people did not use “Chrome” as their main browser. The other finding was that people did not get motivated as they were not sure if the leaf would be really read by the site owners. (Even if they can send MessageLeaf to any websites they want, the site owners would not read the leaf unless they also use MessageLeaf.)<br />
We went through a serious discussion again, and within a couple of weeks, we managed to generate a new idea which basically is what we have right now.<br />
<br />
I’m not sure how many more pivots we may have from now on, but I’m sure that our team is capable of handling the tough decision quickly as long as we are lean.<br />
<div>
<br /></div>
acesuzukihttp://www.blogger.com/profile/03102106105697985933noreply@blogger.com0tag:blogger.com,1999:blog-276220079864498049.post-63735115202775801892012-07-12T17:14:00.000+09:002012-07-12T17:14:00.841+09:00Why I started MessageLeaf<br />
Don’t you have an experience that you want to tell something to the website owner, but there are no good tools available?<br />
<br />
I myself had such experiences, and I did want to have something which would enable me to contact the website owner as closed communication.<br />
You may say just pushing “Like!” button is enough. You may say writing “comment” is a good option. However, I do not want to make it “socialized”. What I want to have is personal, closed, and still casual communication.<br />
That is how I came up with MessageLeaf.<br />
<br />
On the website MessageLeaf is available, you, as a website visitor, can send your personal message to the site owner. You can write anything you want, but remember that your Facebook account and picture is open to the site owner, so you need to be responsible with what you write there.<br />
<br />
You as a website owner can set MessageLeaf on your site, and enjoy 1 on 1 communication with your site visitors. <br />
<br />
Many more 1 on 1 communication over websites start going around which make both the owners and visitors happy - that is the world I want to develop.<br />
<br />
You can now try English version of MessageLeaf from this blog or the following site.<br />
http://en.messageleaf.jp/<br />
<br />
<div>
<br /></div>acesuzukihttp://www.blogger.com/profile/03102106105697985933noreply@blogger.com0tag:blogger.com,1999:blog-276220079864498049.post-52106689515788293072012-07-04T11:27:00.001+09:002012-07-04T11:27:35.113+09:00Introduction of this blog<br />
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><Introduction><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">MessageLeaf is a brand new web tool which I have developed with
my teammate from Sonic Garden Inc., and the company MessageLeaf Inc. just
started on Jul.2, 2012 as a joint venture of Medical Insight Co. and SonicGarden
Inc.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">You’ll see in this blog the progress of MessageLeaf and my
personal view on specific social or business issues.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #454545; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">I hope the blog will generate “Insight, Impact, and Trust” among
readers.<o:p></o:p></span></div>acesuzukihttp://www.blogger.com/profile/03102106105697985933noreply@blogger.com0